SEO of a website, best techniques.
The question of referencing is vast and yet essential. This article will bring you all the answers, to get the best SEO of your site.
The initial idea of the article is quite simple, we wanted to stay in a very direct content, not theoretical and therefore practical. Our goal: that you can, by following these tips to create a website well referenced on the search engines.
Do a website audit for natural referencing.
The first point is to understand what works and does not work. At first, we advise you to do an SEO Audit. This audit will allow you to know if your site is well built, what are the defects that it presents as well as the qualities that it offers.
The audit is essential in order to work in priority the good actions to improve your position on Google. Avoid wasting time working on unnecessary things, so a complete audit can save you time and efficiency.
SEO of the pages of a site and its keywords.
How to optimize the referencing of your pages individually? The issue of SEO pages is quite common: Should I optimize all my pages? Are they all prone to be on Google?
Google operates on a system of user requests, with keywords. They are the basis of your SEO: as in a book, each web page has keywords that establish its theme.
When you (or a user) searches on Google, the search engine offers you relevant pages, related to your query. For that, it analyzes a list of elements, related to your site as a whole, but also to the semantics of each of the pages of your the site, that it decides, or not, to present like results of research.
In order to make this article more digestible, we have written a guide, and several articles, on the essential topic of keywords, and on the optimization of your pages (links below). If you have any questions, you can also contact us directly.
How to choose my keywords?
Do you have your Technical Audit and your keywords? Super, on the way for architecture and external links!
Internal mesh the best ally of the construction until the referencing of your site.
We often talk about "internal mesh", to talk about internal links. The mesh allows Google to quickly go to a site, and especially to visit all of your pages. Your website can, therefore, be built on two structural principles: one is pyramidal, the other is simply a structured disorder, in which pages are linked together.
The mesh and the internal links allow several things:
Understand what are the missing pages on your site
Avoid producing "zombie" pages (pages that are never visited)
Improve your "crawl budget" (virtual time granted by Google to your site) and thus allow Google to spend more regularly on your website
Let's quickly go back step by step and see how to set up a strategy to boost the SEO of a website.
Understand the missing pages for the SEO of your site.
Big subject, little answer! We have seen that each page has its own keywords, the more pages you have, the more tenfold the number of keywords you are indexed. Be careful, however, not to position two different pages on the same keyword.
A keyword, as we use it in this text, is actually a niche of words. Example: "Create a website" is a keyword that contains several keyword niches, such as "Create a professional website" or "Create a showcase site", etc.
Each page is, therefore, a small lever for your organic traffic. It remains to create a hierarchy between your pages, to define which pages deserve the most internal links, then, to determine the hierarchy of these links, on the page!
Each the page is, therefore, a small lever for your organic traffic, it then remains to create a hierarchy between your pages to define which pages deserve the most internal links and the hierarchy on the page of these links!
Avoid zombie pages for referencing your website.
Internal the mesh is a great way to avoid creating zombie pages. These pages are pages created but are never visited. The disadvantage of these pages is as follows: they are a small ball, you drag the foot of your website. A kind of dead weight, which prevents you from taking off your website, in terms of SEO.
A good internal mesh between your pages will allow you to link the pages together, and thus prevent certain pages from being visited.
Improve Google's "crawl the budget" to reference your site.
The Crawl budget? This is the budget crawl is a fictional budget of the time that Google gives it to your website. In other words, it will "allocate" a time budget, during which it will analyze your pages, one after the other (here we find the interest of working page by page).
The goal of your internal mesh is to make it easy for all your pages to be read by Google, so that none of them are discarded as it passes. The analysis of your site by Google tends more and more to get closer to that of a human. So you need to create both "in-text" logical links and easy navigation links!
External links, spend the 8th for the SEO of your site
External links are an incredibly interesting subject: everyone has their own idea, and many are convinced to know everything about the techniques to generate a maximum of external links.
External links, or "Backlinks" in English, are links from external sites to your website. Goal? Make Google understand that people in your industry are talking about you, that you are important, and that you deserve, by their nature, to be first introduced to the search results of users.
Here is our theory on the subject, and the results of our actions. Many SEO players are convinced that they have the right techniques to generate backlinks to your site, and they will make you pay the maximum, to do the minimum. All incredibly absurd offers, such as "Backlinks ", are to be excluded automatically. Concentrate on the generation of quality links and links of authorities, to your website, to be recognized by the best, as the best.
In order to save you a long and boring speech on backlinks, here are some basic techniques to respect, as well as the articles we wrote on the subject.
Make content with above average quality to be naturally quoted
Suggest Guest-blogging
Submit additional articles on other blogs
Do not buy links
Avoid unsafe directories
Leave the time between the different links you make
Monitor the authority of the sites in question
Here is our article on the subject to generate quality backlinks.
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