What is Web Analytics?

What is Web Analytics?

Measuring the traffic of a website, the interactions that take place there, and understanding how the information put online is consulted, this has a name: web analytics, or web analytics. With which tools to carry out your web analytics? What exactly should you measure? We’re giving you a full overview today to understand exactly what web analytics is, to get you started.

Web analytics tools.

A first essential step when talking about web analytics, choose a traffic monitoring tool, which will collect data about your visitors. Tools are not missing. Google Analytics is probably the most famous, but also the most popular. It is also the one that offers the most features and the most customization possibilities for zero euros! A free, cool traffic tracking tool. This is indeed great news, but that doesn't mean that web analytics doesn't require a budget. Google Analytics is a tool, but you still have to know how to use it. You should be able to draw information useful for your business.

It is important to have support to use the data collected via your web analytics tool. Compiling data without using it or drawing action plans is a real mistake today. Data is a gold mine, so you have to go get information. Both for the advanced configuration of your web analytics tool and for the creation of personalized dashboards request professional support.

With web analytics, you can know virtually everything. All data is just a click away.

With an advisor by your side, find the right information in this Big Data and improve your performance.

What is Web Analytics in digital marketing?

Analytical tools:

The analytical tools consist of tracking the behavior of a visitor by following him throughout his journey on the website in order to identify his actions and collect them. Many websites install these analytical tools but do not take the time to analyze the resulting data. Studying this data makes it possible to improve the performance of your site by detecting what has worked well or, conversely, what has penalized browsing. Installing an analytics tool is simple, just copy and paste a few lines of code (which we provide to you) on its website.

Here are some examples of tools that you can use: Google Analytics, Alexa, Word stream.

Example: a visitor wants to know the delivery prices before placing an order on an e-commerce site. He arrives on the "basket" page but is obliged to place an order by creating an account to find out these prices. He then abandons his basket. By doing web analytics, that is to say, the analysis of the data collected, we could then see that a certain number of visitors abandon their cart at this stage. We can also make suggestions to improve this step by modifying it to facilitate the purchasing process by displaying delivery prices directly in the basket or product page.

Web Analytics for dummies:

To put it simply, web analytics makes it possible to study the behavior of visitors to its site using a tool that collects data. The goal is to draw conclusions in order to improve the user experience and therefore increase conversions.

The use of KPIs (Key Performance Indicators):

KPIs are used to judge the performance of a site. Each site has its own objectives and therefore its own KPIs.

Here are some examples:

Rebound rate

Conversion rate by campaign

Average page seen per visit

Average visitor per visit

Average value per basket