Face book, therefore, offers its own tool which allows advertising campaigns to be broadcast on its network: Face book Ads. It is based on the users themselves. Indeed, each user of the network self-segments by his interests, likes, discussions, friends, or groups. In addition, each user spends a lot of time on Face book, every day, on mobile, tablet, or desktop.
The main advantage of Face book Ads is, therefore, to rely entirely on the famous social network. Facebook Ads (excluding retargeting), unlike Google Adwords, does not target users on what they are looking for but on what they are (a woman, a man, the city where they live, their marital status, etc.). It, therefore, makes it possible to precisely target segments of people and to broadcast advertisements to them to make them perform actions called conversions.
How Facebook advertising works.
Concretely, the social network did not invent anything in the advertising operation since it is based on the behavior of Internet users. Many advertising services like Google use this principle, among others. But the great strength of Face book lies in the data of its users. The same data that we send voluntarily or not.
How to create a Face book ad?
Firstly, if you have never created a Face book ad, know that you can go to the ad manager by following the following url: facebook.com/ads.
This page will guide you in creating your first ads!
Then, the manager will be available at all times when you click on the small menu in the upper right corner of the screen.
In order to be as explicit as possible, let's take an example that we all experienced ...
You have a Face book profile and you browse the web to find your new pair of shoes. You visit several brand sites while logged into your Face book profile. Not finding the right shoe for you right away, you decide to go to Face book to keep yourself busy. This is where, through your browsing on the social network, you see a sponsored publication appearing from the same shoe site you just left or one of the many competitors. You’ve just experienced behavioral advertising on Face book.
How to manage the advertisements broadcast?
Online advertising has a bad reputation with Internet users, and not without reason. However, Facebook advertising fits fairly well into the graphic universe of the platform without altering the user experience. Some people use adblocking to remove them, but my bias is to leave them visible. My belief is that a service like Face book needs financial compensation for its use. In order to avoid making the platform pay, advertising becomes an adequate financial resource.
So how do you make the delivery of ads more enjoyable? By managing your advertising preferences yourself. Facebook provides an interface to modify these areas of interest that the algorithm has defined for each of the profiles. Here is mine:
Inside the centers of interest, you can see which pages in question you can find and subsequently delete an affinity without, however, "liking" the page in question. A way to choose the advertisements that we accept to see. The management of advertising preferences is found via this link.
Face book ads service provider In Bhiwani
Social media is an essential marketing tool. Platforms like Facebook give you direct access to your current and potential customers.
Whether you're a greeting card store or a tech company, whether you're selling to consumers or other businesses, your audience is probably on Face book and probably shares a lot of personal information there. So you should be there too.
The answer depends on the stage of your business development, where your audience is in the customer journey, and even the devices they use to connect. You can - and should - post content on your company's Face book page, but its real power as a marketing platform is paid advertising services for Face book with us we are the best Facebook ads services provider in India.
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