What is a back link?

According to wikipedia, a Back link (also called back link incoming link) is a link that from a website points to your site.

Back links are crucial.

For search engines, this gives the popularity of your website.

Google views these links as positive "votes" for your website.

It's logic.

When the owner adds an external link in one of these web contents, it means that he finds the content in relation to the interesting and relevant link for his readers.

Specifically, interesting and relevant to the point of seeing his own readers of his website go read the content on the other site.

So, if a user appreciates your content to the point of referring to it on his own site, it is because he considers that what you have written is perfect.

Thus, getting back links amounts to accumulating votes in a popularity contest or time limit.

Having more back links that point to your company's website therefore means more credibility and, therefore, a higher ranking in relevant searches.

However, unlike a democracy, not all backlinks are considered equal in the eyes of search engine robots.

Indeed, Google, Bing, Yahoo .. give more weight to back links from websites that are themselves popular.

A Backlink from Wikipedia.fr or the world.fr has a stronger weight for the credibility of your site than a backlink from your best friend's blog.

In addition, search engines also use backlinks to understand the purpose of your website and therefore the business of your business.

Google assumes that when a link is pointing from one site to another, there is bound to be a relationship between the content of the two pages.

That's why, for your backlinks to boost your SEO (instead of hurting you!), They must come from sites related to your business.

The process of getting back links is called Net linking.

To start your net linking, make a list of websites that are potential candidates.

To do this, search on Google for the websites in your industry that appear at the top of the search pages.

The sites ranked well by Google have strong authority.

Stay in your industry. Although, as I have already mentioned, getting a link from the site of one of your competitors is not a good idea.

Focus your energy on identifying quality sites that have a significant impact on your Google rankings.

How to get free backlinks?

Once you have listed the candidate websites, it's time to contact the people responsible for these sites, often called webmasters.

I have identified 3 different types of links to focus on.

Here they are in order, in my opinion, of their importance.

1. Organic Backlinks

As their name indicates, these links are obtained naturally and with little effort on your part.

In other words, a natural backlink is obtained without soliciting the website that chooses itself to connect to your website.

Natural inbound links have the greatest impact on promoting your site and therefore on growth opportunities for your business.

This usually happens because you have written high-quality content that others feel worth sharing with their users.

To improve your chances of getting natural backlinks:

Publish high-quality content by taking into account user intentions

And facilitate their sharing.

Try to think about the professional, interesting and reliable information you can write for your readers.

Then post it on your site and share it on social networks.

Make sure your website has easy-to-find share buttons.

The trick is to make it easy for others to share the content they like.

The more useful your content is, the more likely you are that other sites want to add a link so their users can read it too.

2. So-called awareness raising

Awareness Backlinks come from sites that you contact directly to ask them to include links.

These links can come from popular blogs or other well-ranked websites in your industry.

There are 3 main ways to get awareness links. All require that you speak directly with the webmaster of the site either by phone or by email.

Promote your existing content

Identify who exactly would like to read the content of your website. Then look for other websites and/or blogs that target the same audience.

Identify the webmaster of these websites and send them the link to your most relevant content.

Tell them why you think their readers will find your content interesting and ask them if they would be willing to link their content to yours.

Guest Blogging

Why and How to Get Free Backlinks?

The "guest blogging" is for the owner of a site to invite "experts" to contribute to his blog or site.

And nothing prevents you to encourage site owners to invite you.

For this, send an email to the webmaster of the target site.

Suggest that you write an article on their website. Make him understand that you appreciate his site!

A tip, write a short e-mail as much as possible, but specify:

Your area of ​​expertise,

A sample of your writing,

Some topics that might interest his readers.

The webmaster will probably be happy to welcome you to his blog. Of course, make sure he agrees that your article includes a link to your own website.

Journals

Another option is to invite bloggers to test their products or services. Always relying on your product offer, offer:

One hour of gym class if you are the owner of a fitness center,

A perfume sample if you work in a perfume shop Or a free cut in your hair salon.

In exchange, they will surely write an accurate review of your business with a link to your site.

Finally, another great way to get a blogger's attention is to offer his readers a discount coupon to use for your products or services.

3. Backlinks that you create

You can also quickly and easily create links to your website without having to ask permission from anyone.

These links that I call "self-created" have less influence on your ranking, but they still stimulate your site.

Here are 3 ways to create this type of backlinks

Get involved in forums and blogs

You can insert a multitude of links:

On forums,

By commenting on blog posts,

And finally by registering on the online directories.

Always be sure to do so on sites that are relevant to your industry.

Warning: Some of these links may be considered "spam" unless your comments are relevant and the links point to content on your relevant site.

This is necessary for these links to promote your website and bring you, new visitors. For example :

Comment on articles published in LinkedIn groups and share a link to a page on your website related to the topic covered in this group,

Create a table on Pinterest and share your articles on a Pinterest board whose power to generate backlinks is well established.

One tip: Restrict yourself to your area of ​​expertise. Thus, these links will bring you quality traffic while increasing your credibility.

Register in the directories

You can also create backlinks by adding your website to online directories like Yellow Pages, Google My Business and more.

This type of backlink is especially useful if you work for a company with a physical address that greet your customers.

Create internal links

Internal links connect the different pages of your site. This is what Digital Marketing experts call the internal mesh. These are not strictly backlinks.

But as they help your readers and Google navigate the website of your company, I allowed myself to talk about it here.

This way, your readers stay on your site longer.

And so, this can potentially help to put your rank back on the search pages.

In summary on how to get free backlinks .

Working backlinks is probably the best way to find new growth opportunities for your company's website.

Net linking requires being methodical and rigorous.

But as it is surely one of the most important factors of Google's algorithms, the result is quickly felt.

My last tip: Do things in the right order. Before you tackle getting Backlinks, make sure your "SEO on Page" is squared.