What is Google Adwords and how does it work?

This guide provides you with an introduction to how Google Adwords works, as well as the most frequently asked questions about users. This guide is updated as Adwords evolves. It is mainly intended for the students I have in class as well as for the professional Adwords training that I carry out, it allows to have up-to-date content. It comes from different relevant sources which I cite at the end.
How do Google Adwords / Google Ads work?
Google Adwords is an advertising model that allows marketers to place ads on an advertising platform (Adwords) and to pay for Adwords each time a user clicks on an ad. Google’s goal is to provide an ordered list of web pages in response to a query with the best possible relevance. The company Google, whose market valuation exceeds several hundred billion dollars, generates more than 85% of its figure through its advertising tool Google Adwords and AdSense network.
The starting solution is simple: for the queries that interest you, you buy at auction in real-time a position among the ads that will be offered to a user performing this search. The advantage is to pay only on click on the ad.
Google is giving more and more space to its Adwords ads. At the expense of natural results, you can see my article on webmarketing-com.com above . calculated by the algorithm (designated by "SEO" for Search Engine Optimization or natural referencing, in French). Regardless of the format of the ads, Google indicates an ad with the word Ad on the results. The click distribution on Adwords / Natural results is around 45% / 55%, the majority, therefore, goes first on natural results.
Although it varies sometimes, there are general announcements before the natural results and after. Typing a query with a high volume often ensures you many Adwords results:
On some requests will not run advertising, usually because no one has bought this keyword, but there are other reasons (example restrictions on the weapons sector)
In order to complete the explanation, I suggest you watch the video made by Google:
The advantages and strengths of the AdWords program:
The possibility of carrying out precise targeting thanks to keywords: language, geographic location, user interests.
The ability to create and run a campaign on a budget, whether small or large, AdWords is accessible to everyone,
The possibility of invoicing with CPC * or CPM * depending on your objectives (* cost per click or * cost per impression),
30% of internet users click on sponsored links following their searches,
Responsiveness, your ad is put online in less than 24 hours,
The ability to quickly measure the effectiveness of its campaign and optimize its CTR (click rate), a precise analysis of the behavior of Internet users through coupling with Google Analytics.
Do you want to start an AdWords ad campaign on the Google search engine and its network of partner sites? Don't have the time or the inclination to study the Google AdWords user manual? Do you need advice, support, coaching to get started quickly with AdWords?
Google Ads services In Bhiwani
We are the best google ads service provider in Hyderabad, We offer one hour support by phone (in one or more calls) to answer your questions and advise you in managing your Google AdWords campaign. We will address all or part of the following points within the limit of this support hour:
Compliance of your ads with Google AdWords guidelines to avoid suspension and interruption of your campaign.
The precision of keywords and exclusion of keywords.
Consistency of keywords (quality level) with ads and landing pages.
Variants and ad groups.
Selection of the best performing ads (CTR) for better use of your budget.
The relevance of geographic targeting.
Auction management (CPC).
The positioning of your ad.