Quora is, therefore, an excellent marketing tool because:
You get visibility to 1.5 million monthly visitors
You can show your expertise on a subject
You get advice from recognized experts
You get direct answers to your questions
You can share content from external sources and from your site on your profile.
The main features of Quora
Your profile
The first thing to do after you register is to create a profile. You must fill in your information in order to present yourself as an expert. Take the time to properly describe and give information on what you do, who you are and what your favorite subjects are.
Click on your name in the menu bar at the top. Select "Profile" and "Edit" to add your title and the content of your profile.
Don't forget to include links to your site or social media accounts. This will help build traffic to your site from Quora.
Find and track topics
Now that you've created your profile, you need to start the following themes. You can use keywords in the search bar to find topics. The platform is based on suggestions so you will easily find more topics, depending on what you have filled in.
How to use Quora as customer service and reputation management?
It's a good way to find out what people think of a particular brand or product. You can gather information and feedback from people you did not know.
You can join the conversation and answer questions directly. You can also find new prospects and new sales opportunities because users regularly compare two competing products. Make sure you have prepared your marketing pitch. It is a relevant way to highlight your key characteristics/products/metrics etc.
You can then start submitting your questions and answers.
Add questions
It's helpful to ask questions if you want to know more about your target audience. You can ask your questions directly in the main search bar and then add tags for easy identification.
You can also request responses from other experts. The suggested members are usually important influencers on the subject. But you can always search for other users.
Here, for example, we are asking for feedback about our crawler. It’s a good way to gain new perspectives on your product. When someone replies, show your interest by putting v upvote ’on their response or even leaving a comment.
Add answers
Now is the time to showcase your expertise. There are many questions waiting for answers or more details in the topics you follow. Just click ‘Answer’ to add your expertise to the conversation. This is a good way to increase the visibility of your brand (you should display your brand name next to your biography) and impose it as a reference.
Subject on Quora
You can tag other questions, themes, or even other Quora users in your response using the @ symbol. You can add images from your hard drive or use the URL of an image from the web. If you have a link to add to your response, you only have to paste the URL and it will be automatically transformed into a hyperlink. It’s a great way to promote your blog content, products, or services if they add relevance to your response. Do not promote it outright or the community will consider it spam. Only answer questions with branded content if it is relevant and useful.
Create your blog
You can create your own blog and share content with your audience.
Click on your profile photo and click on 'Blog' You have the possibility of creating a blog.
You can start publishing content and even add authors to contribute.
You can allow anyone to add content to your blog. Start building your expertise by creating unique content or by pinning content that you have already published on your blog.
How to use Quora for your digital marketing?
For marketers looking to increase the visibility of their business and reach a wider audience, there is no shortage of platforms to do so. The challenge is to decide which platforms present the best opportunities for your brand. But whatever your industry, one of the best platforms today to extend your reach is Quora.
And it works. Josh Fetcher took four months to get 7,000 subscribers on Quora. He gained 2,000 new members for his Facebook group and 3,000 prospects on his email list. Why do you think Neil Patel writes long answers of 2,500 words on Quora? Because it works.
Read on to find out why Quora has the potential to be a valuable marketing tool for your business, as well as seven tips you can use to jumpstart your Quora marketing strategy.
Why Should You Have a Quora Marketing Strategy?
This is because it is now one of the most visited sites in the world.
The most important benefits of using it as part of your marketing strategy.
1. Position Your Brand as a Leader in Your Industry
The basic principle of Quora is simple. Users ask questions and other users answer them.
The topics covered on the site range from educating children to computer programming to just about anything you can think of - and the users who answer these questions are often extremely knowledgeable. As a result, the site has become an essential source of information for users who want their questions to be addressed to experts. For example, take a look at the qualifications listed for this user who answered a question about artificial intelligence.
His education and experience make him an author particularly qualified to write on the subject - and that is the level of credibility that Quora users expect today.
So when people search for information about your industry and find answers in your business, they see your brand as an authority. This is especially true if you are able to achieve the status of "best writer". This distinction is awarded to the authors with the most points of view on a given subject.
Mario Peshev explains that he was able to obtain the status of the best writer in the WordPress category and more than a million responses seen in a year. Winning this place has helped him gain credibility on the site, and continue to increase his views on the platform.
While becoming one of the best writers is a tough goal, especially on popular topics, it might be worth pursuing it once you're comfortable with the platform. In this way, you not only increase your visibility among consumers interested in your industry but also position your company as a leader.
2. Generate Traffic To Your Site
When answering questions about Quora, you can include links to your sources and other relevant content. For example, take a look at this answer to the question, "What's the best way to learn about stocks?" "
This user is the founder of a market research company, so he is certainly qualified to respond. His response is just over 1,000 words and gives a complete overview of what a consumer should know about the subject.
In the end, it includes a link to his business, with an explanation of how it might be useful to a reader who wants to know more.
If users have found his answer helpful and are interested in using the exact methods he recommends, there is a chance that they will click. And if you're wondering if this approach works, take a look at the This Online World traffic report after three months of using Quora.
To develop your visibility and your brand's authority, a good tactic is to answer questions from people in your industry. There are social platforms that specialize in connecting people with questions and experts with answers. Quora is one of them. It's the right place to share your knowledge on one subject, learn more about another, and develop your brand authority.
The marketing benefits of using Quora
As you can see, Quora has strong marketing potential:
You can go to your profile section and refer to your site so that interested people can get there.
You can follow topics related to your industry and build your reputation by answering questions. Include content in your blog when you think it's necessary to increase your brand's visibility.
You can connect with users who share your interests and find new prospects.
You can create or contribute to blogs to develop your authority and expertise.
You can ask questions that engage the community to develop your presence on the platform. Here is an overview of those who received the most responses.
The benefits of Quora for your business
A question and answer site is something that doesn't seem very exciting at first ... And how could this platform be added to your marketing strategy?
This represents more than 2,000 sessions - after only a few months of answering questions on the platform.
There are many prejudices about Quora. Still, this site is a great tool for improving your reputation and learning more about your audience. On this platform, you get exceptional reach, visibility in searches (the questions asked on Quora are well referenced on Google), potential leads, more high-quality traffic and better knowledge of your audience.
The site provides you with a roadmap on what customers expect from your business. The questions and the answers reveal to you the way of thinking of your audience, its brakes, its motivations and above all, its needs.
Well, where to begin?
Create a great bio
On Quora, you cannot create a profile for a brand, only individuals. You will need to identify who in your organization will post the responses.
Quora displays the first 50 characters of your profile as a slogan above each response you give. It’s a good idea to include your business name so that readers can see where you are from. Your full biography may also include clickable links.
If your brand focuses on multiple niches, create subject-specific biographies. Make sure it relates to your industry or area of specialization. A full biography makes you more believable when you answer.
Follow relevant topics with notifications
One of the best ways to use Quora for marketing is to do research. You will be able to know what people in your industry are saying, follow topics related to your business and receive questions in your inbox.
Quora has proven to be an excellent business intelligence tool.
To follow topics, type a keyword related to your activity in the Quora search box. A list of suggested topics will appear. Select the topics on which you can position yourself as an expert.
Find the right questions to answer
There are millions of queries circulating on Quora, but not all of them will add value to your business. To get the most out of your marketing strategy on this platform and strengthen your brand's presence:
Choose the topics that suit your business
Find the terms you wrote about recently
Find a problem that your product or service solves
Any question you answer with meaningful statistics and case studies is great for social proof.
When you browse Quora, you will see a "votes" section under each question.
Discussions with many positive votes often have the most views. If you give an insightful response, there can be thousands of views per day.
Also, answer new questions
Do not focus exclusively on the most popular queries.
You will be more likely to fill out your profile with proof of your knowledge if you answer new questions quickly.
Connect with other users
Quora is not just a search engine, it's a social network. When learning how to use the platform for marketing purposes, remember the importance of engaging with prospects and potential customers.
On Quora, people may even ask questions about your product or brand. Who better to answer these questions than an employee or manager of your company?
Constantly review your analyzes
On your Quora page, you can consult all the analyzes of the questions to which you have answered. You'll be able to track everything from the number of people who saw your response to the number of upward votes you got. Plus, when you add a tracking link to your responses, you'll also have a way to measure how many clicks you get.
With this information, you will see which questions generate the most value for your brand. This makes it easier to determine where you will continue to share your knowledge in the future.
Have you ever used Quora for your marketing strategy? Do not hesitate to tell us what worked best for you.
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