The Search Console is a free tool from Google that allows webmasters to monitor their site's performance on SERPs and on a technical level.What is the Search Console
Formerly known as Google Webmaster Tools (or under the acronym GWT), the Google Search Console is a service offered by the American company to website administrators. It allows them to check the indexing of their website by Google and in this sense participates in improving the natural referencing of the site concerned.
Concretely, Search Console allows website administrators to check the frequency with which Google's indexing robots index their website. It also offers them the possibility of knowing daily the keywords that led to a visit to their site. To go even further, Google Search Console helps website administrators produce a robots.txt file, suggests HTML improvements, etc. It is a powerful and essential tool for those who wish to optimize their SEO on the web.
Search Console update in 2020
In 2019, Google wanted to give Search Console a new lease of life by publishing a new version. The tool has been completely redesigned, enriched and improved. The ergonomics have been revised to make the information more accessible to a wider audience. "Coverage" and "URL inspection" tabs allow you to follow the indexing of pages on the site by Google robots and therefore to detect errors earlier. The data is recovered over sixteen months and no longer three, as in the previous version.
The tool is also designed to help webmasters to better understand the constraints linked to the smartphone. The AMP and mobile ergonomics tabs help him identify errors and openly push him to access new, lighter technologies on mobile. The missions of the Search Console are expanding: the tool is dedicated to monitoring performance and detecting errors and makes the connection between the expectations of the search engine and the work of the technical and SEO teams on the site.
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