Search engine optimization (SEO) is the essence of an online marketing strategy. Without it, your brand is less likely to get noticed in the ocean of websites. With more than 1.5 billion websites in operation today, your business must have an SEO strategy for 2020 to be visible.
If you are new to digital marketing, you may be wondering "What is SEO?". The short version is that SEO helps attract organic traffic to your website. Regardless of the nature of your site or the industry you represent, SEO can bring your target audience to your website.
There are rules and tips for effective SEO. Some have been proven to work, while others have disappeared over time. It's always good to stay up to date with what's going on in SEO, even if you're using an online website creation platform.
What are our tips for an effective SEO strategy in 2020?
Let's recap SEO in 2019
Some aspects of SEO will never go away. There are things that you or your web designer should do consistently. A good website layout can only be great if it is relevant and tells the most recent story of your business.
Remember, being online isn't just about checking a box in your to-do list. You build your brand and get your name at the top of the search engine ranking (SERP) pages.
Your SEO content strategy should continue to focus on keywords, title tags, link building, and visual designs.
Responsive design websites for mobiles have been an important driver. The use of mobile devices surpasses desktops and laptops. Another growing trend is mobile apps for business.
What are the latest trends in SEO?
Understanding the SEO news in 2020 will help you optimize current trends in your marketing strategy. Content will remain the most important but expect Google’s strategies to focus on targeted and relevant content. You can also expect to see Google continue its efforts to help serious brands optimize their websites.
Statistics and analytics will continue to help companies track their success.
The conversion rate is to be added to your 2020 SEO strategy
An important goal for 2020 is to build your SEO strategy to attract more customers into the sales funnel. Companies often pay too much attention to consumers to access their website but do not understand how to convert the visit into a sale.
In 2020, commit to better understanding of your target audience. Find out about their buying habits, their buying maturity and their desire to buy?
Research phase
AdWords is a product of Google that allows businesses to serve ads on the Internet using the Google location. These ads appear on websites that you target using keywords and paid searches.
When site visitors click on the ads, they are directed to your website. This is the first indication that the consumer has an interest in your product or service.
If the consumer is not ready to commit after their first visit, do not abandon the sales opportunity. Review your analyzes and develop a retargeting campaign based on the research.
With AdWords, you can create customer lists using cookies that you record from site visitors. Create retargeted advertising campaigns using the mailing list to target these consumers. Your new ads may include promotions or discounts to encourage target users to visit your site again and complete the transaction.
Limit your ads to site visitors who stay for a period of time and visit multiple pages. Create a separate, more direct campaign for those who abandon their baskets.
Purchase preparation phase
In 2020, no website is complete without a pop-up window with a call to action (CTA). These CTAs can encourage visitors to join an email list, offer a 10% discount on their first purchase, or offer a free SEO audit.
The goal is to continue the relationship after their first visit. The first sale is important, but building a relationship and turning the buyer into a loyal customer is key to your business success.
Continue optimization for voice search
If Alexa doesn't know your business exists, it can't recommend it to users. Your voice referencing strategy 2020 must now respond to this need. But how are you going to integrate these chatbots or artificial intelligence systems into your plan?
First, you will need to understand the mind of the consumer. Expect to hear a lot of the term "user intent." It means anticipating what the user is looking for. AI systems are designed to limit the search based on the interpretation of the information provided.
How to prepare for voice referencing?
Anticipate questions from Internet users about your service or product. Study the questions asked by Internet users. The search engine takes the wording of people's questions and determines the best results.
Your goal is to think like the search engine and get the answer in the content of your website. When it comes to AI, you need to have seven to nine word key phrases.
An example, if someone wants to find the best SEO agency in India. A simple keyword would be best betting SEO agency. For AI, you want to specify: "Which is the best SEO agency in India?"
Build your brand (and stick to it)
Social media will continue to be important in the 2020 SEO strategy. A well-planned social SEO strategy can do a lot to boost your ranking. It's a great way to drive traffic to your website and improve your ranking.
One of the things you need to focus on is brand advocacy. Brand advocacy involves building customer loyalty among consumers and employees who consistently support your brand. This improves your SEO ranking.
Brand advocates will comment on your social media posts. They also give favorable reviews. The more you promote the brand, the more you will get the best return on investment from your SEO campaigns.
Remember to reward your advocates by publicly thanking them in their messages and offering other incentives.
Social media
Social media continues to play an important role in SEO. Look at it as a seo and social media platform where you test your SEO content strategy. It contributes to brand growth and direct traffic to your website. With platforms like Facebook and Pinterest putting more emphasis on commercial traffic, there is no reason not to use it.
You can define your target audience and create specific ads. In addition, your retargeted AdWords campaigns can reach people where they spend most of their time online.
Videos
Consumers are captivated by video. Growing your business becomes easier when you learn how to promote through visual marketing.
seo and video The activity that emphasizes brand awareness has a video advantage. Chances are you've already grown your audience. You can now invite them to your professional world by logging into social media platforms such as Instagram, Facebook, and YouTube.
Those in the beauty industry have created their niche through demo videos. The same thing has worked well for home improvement specialists, plastic surgeons or those in the entertainment industry.
Video marketing doesn't have to be expensive and extravagant. You just need to send a message and include a strong CTA that moves the consumer to your website. To go further: 9 tips to boost SEO with video
Authentic and up-to-date content
Be authentic and relevant. Don't put content on your website and forget about it. If you had a special offer for a certain holiday and the date was over, this content should be replaced.
By updating your site, you increase your visibility. Old or outdated content can bury your website in the rankings. If you're not sure what to add, consider hiring a blogging service to post scheduled posts for your industry. To go further: for whom to develop a content strategy?
Conclusion
Now that we've brought you the latest news on SEO strategy development 2020, are you ready to conduct an SEO audit of your website? Knowing the performance of your site will help you change things and fix bugs. You can also use this opportunity to recycle obsolete and unnecessary content.
Next, check out our blog regularly to find some great SEO strategies you can use throughout the year.
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